Data protection is a particular concern of Binder Parametric Metal GmbH. Our efforts to meet the requirements of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act in its new version are primarily aimed at respecting your privacy and personality.
For modern companies like Binder Parametric Metal GmbH, the use of electronic data processing systems (EDP) is essential nowadays. In doing so, of course, we will do our utmost to comply with the legal regulations.
The Binder Parametric Metal GmbH website can generally be used without providing any personal data. However, if a data subject wishes to make use of our company’s special services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.
Under no circumstances will we sell or rent your personal information to third parties for their marketing or other purposes. If you do not agree to the provisions of the data protection regulations, please do not send us any personal data.
1. General / Definitions
This data protection declaration is based on the terms of the GDPR and should be easy to read and understand for everyone. Therefore, we would like to explain various terms in advance:
a) personal data
Personal data is all information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is regarded as identifiable who, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.
b) data subject
Affected person is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.
Processing is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data such as the collection, recording, organization, ordering, storage, adaptation or change, reading, querying, use, Disclosure through transmission, distribution or any other form of provision, comparison or linking, restriction, deletion or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.
Pseudonymization is the processing of personal data in a way in which the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.
The person responsible is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states.
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.
Recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation under Union law or the law of the member states are not considered recipients.
j) third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor.
Consent is any voluntary, informed and unambiguous declaration of intent given by the person concerned for the specific case in the form of a declaration or other unequivocal affirmative action with which the person concerned indicates that they consent to the processing of their personal data is.
2. Information about the collection of personal data
(1) In the following we inform you about the collection of personal data when using our website. Personal data are all data that can be related to you personally, e.g. B. Name, address, email addresses, user behavior, etc.
(2) The person responsible in accordance with Article 4 ( 7) of the EU General Data Protection Regulation (GDPR) is
Binder Parametric Metal GmbH
vert. dd Managing Director Mr. Dipl. Ing. Karl-Franz Binder
Münchener Strasse 45
85123 Karlskron – Brautlach
Tel. +49 (0) 8450/9269 400
(3) Our data protection officer is:
Lawyer Sascha Weller, IDR – Institute for Data Protection Law
Tel .: +49 (0) 841 – 885 167 15
(4) When you contact us by e-mail or using a contact form, the data you provide (your e-mail address, possibly your name and telephone number) will be automatically saved by us in order to answer your questions. Such personal data transmitted on a voluntary basis by a data subject to the person responsible for processing are stored exclusively for the purpose of processing or contacting the data subject. We delete the data that arises in this context after the storage is no longer required, or we restrict the processing if there are statutory retention requirements.
(5) If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. We also state the specified criteria for the storage period.
(6) As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.
(7) As a responsible company, we do not use automatic decision-making or profiling.
3. Your rights
(1) You have the following rights vis-à-vis us with regard to your personal data:
-Right to information:
Every person affected by the processing of personal data has the right granted by the GDPR to receive free information about the personal data stored about him and a copy of this information from the person responsible for the processing at any time. Furthermore, the European directives and regulations grant the data subject access to the following information:
a)the purposes of processing
b)the categories of personal data that are processed
c)The recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
d)if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
e)the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
f)the existence of a right to lodge a complaint with a supervisory authority
G)if the personal data are not collected from the data subject: All available information on the origin of the data
H)the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject
In addition, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transmission.
If a data subject wishes to make use of this right to information, they can contact an employee of the person responsible for processing at any time.
-Right to withdraw consent under data protection law:
Any person affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time.
If a data subject wishes to exercise this right to withdraw consent, they can contact an employee of the controller at any time and by any means of communication.
-Right to rectification:
The person concerned has the right to demand that the person responsible immediately correct any incorrect personal data relating to them. Taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data – including by means of a supplementary declaration.
If a data subject wishes to make use of this right to information, they can contact an employee of the person responsible for processing at any time.
-Right to erasure / right to be forgotten:
The data subject has the right to request the person responsible to delete personal data concerning them immediately, and the person responsible is obliged to delete personal data immediately if one of the following reasons applies:
a)the personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
b)the data subject withdraws the consent on which the processing was based in accordance with Article 6 (1) (a) or Article 9 (2) (a) and there is no other legal basis for the processing.
c)the data subject objects to the processing in accordance with Article 21 paragraph 1 and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 paragraph 2.
d)the personal data was processed unlawfully.
e)The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the person responsible is subject.
f)the personal data was collected in relation to information society services offered in accordance with Article 8 (1).
If a data subject wishes to exercise this right to deletion / right to be forgotten, they can contact an employee of the person responsible for processing at any time.
If we have made the personal data public and we are obliged to delete it in accordance with Art. 17 Paragraph 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, in order to ensure that those responsible for the data processing do the process personal data, to inform you that a data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data. Our employees will initiate the necessary measures.
-Right to restriction of processing:
The data subject has the right to request the controller to restrict processing if one of the following conditions is met:
a)the correctness of the personal data is disputed by the data subject for a period that enables the person responsible to check the correctness of the personal data,
b)the processing is unlawful and the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted;
c)the person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims, or
d)the person concerned has lodged an objection to the processing in accordance with Article 21 paragraph 1, as long as it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.
If a data subject wishes to exercise this right to restriction of processing, they can contact an employee of the person responsible for processing at any time.
-Right to object to processing:
Every person affected by the processing of personal data has the right granted by the GDPR, for reasons that arise from their particular situation, to object at any time to the processing of personal data concerning them, which is based on Art. 6 Paragraph 1 Letter e or f DS-GVO takes place to file an objection. This also applies to profiling based on these provisions.
In the event of an objection, we will no longer process the personal data unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims .
If we process personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons that arise from his or her particular situation, to object to the processing of personal data concerning him or her, which we use for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR To object, unless such processing is necessary to fulfill a task in the public interest.
To exercise the right to object, the data subject can contact any employee directly. The data subject is also free, in connection with the use of information society services, regardless of Directive 2002/58 / EC, to exercise their right of objection by means of automated procedures in which technical specifications are used.
-Right to data portability:
The person concerned has the right to receive the personal data concerning them that they have provided to a person responsible in a structured, common and machine-readable format, and they have the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data have been provided, provided
a)the processing is based on consent in accordance with Article 6 (1) (a) or Article 9 (2) (a) or on a contract in accordance with Article 6 (1) (b) and
b)the processing is carried out using automated procedures.
When exercising their right to data portability in accordance with Art. 20 (1) GDPR, the person concerned has the right to have the personal data transmitted directly from one person responsible to another, insofar as this is technically feasible and the rights and Freedoms of other people are not impaired.
If a person concerned wishes to exercise this right to data portability, they can contact an employee of the person responsible for processing at any time.
-Automated decision in individual cases including profiling
Every person affected by the processing of personal data has the right granted by the GDPR not to be subject to a decision based solely on automated processing – including profiling – which has legal effects on them or similarly significantly affects them, if the decision
(1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or
(2) is permissible on the basis of legal provisions of the Union or of the member states to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or
(3) takes place with the express consent of the data subject.
If the decision is necessary to conclude or fulfill a contract between the data subject and the person responsible, or if it is made with the express consent of the data subject, we will take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, for which purpose at least the right to obtain the intervention of a person on the part of the person responsible, to express one’s own point of view and to contest the decision.
If the data subject wishes to assert rights with regard to automated decisions , they can contact an employee of the person responsible for processing at any time.
(2) You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us. The supervisory authority responsible for our company is as follows:
Bavarian State Office for Data Protection Supervision
Tel .: +49 (0) 981 / 180093-0
Fax: +49 (0) 981 / 180093-800
4. Collection of personal data when you visit our website / cookies
(1) If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (the legal basis is Art. 6 Para. 1 S. 1 lit.f GDPR ):
– IP address
– Date and time of the request
– Time zone difference to Greenwich Mean Time (GMT)
– Internet service provider of the accessing system
– Content of the request (specific page)
– Access status / HTTP status code
– amount of data transferred in each case
– Website from which the request comes (referrer)
– Operating system and its interface
– Language and version of the browser software.
(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (in this case by us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.
1. A distinction is made between the following types of cookies / functions:
a)Transient cookies are automatically deleted when you close the browser. This includes in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
b)Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. You can delete the cookies at any time in the security settings of your browser.
c) Necessary cookies are those that are absolutely necessary for the operation of a website.
e)You can configure your browser settings according to your wishes and e.g. B. reject the acceptance of third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.
5. Other functions and offers on our website
(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you usually have to provide additional personal data that we use to provide the respective service and for which the aforementioned data processing principles apply.
(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly.
(3) The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer. We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR.
(4) Furthermore, we can pass on your personal data to third parties if we offer participation in campaigns, competitions, contracts or similar services together with partners. You will receive more information on this when you provide your personal data or below in the description of the offer.
(5) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this fact in the description of the offer.
6. Data protection for applications
The person responsible for processing collects and processes the personal data of applicants for the purpose of handling the application process. The processing can also be done electronically. This is particularly the case if an applicant sends the relevant application documents electronically, for example by e-mail or via a contact form on the website, to the person responsible for processing. If the person responsible for processing concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment contract in compliance with the statutory provisions. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted, provided that deletion does not conflict with any other legitimate interests of the person responsible for processing. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
The processing of the applicant data takes place in order to fulfill our (pre) contractual obligations in the context of the application procedure within the meaning of Article 6 Paragraph 1 lit. b. GDPR Art. 6 Paragraph 1 lit.
7. Objection or revocation against the processing of your data
(1) If you have given your consent to the processing of your data, you can revoke this at any time and by any means of communication. Such a revocation affects the permissibility of the processing of your personal data after you have given it to us.
(2) If we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case, in particular, if the processing is not required to fulfill a contract with you, which we describe in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue processing.
(3) You can of course object to the processing of your personal data for advertising and data analysis purposes at any time. You can contact us about your advertising objection at the address given in section 2. (2).
8. Legal or contractual provisions for the provision of personal data / requirement for the conclusion of a contract / consequences of non-provision / deletion
(1) We would like to inform you that the provision of personal data is sometimes required by law. However, it may also be possible that a data subject has to provide us with personal data so that a contract can be carried out. Failure to provide it would mean that the contract could not be concluded. Our employees will be happy to answer any questions you may have on a case-by-case basis.
(2) The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.
According to legal requirements, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc. .) and 6 years in accordance with Section 257 Paragraph 1 No. 2 and 3, Paragraph 4 of the German Commercial Code (commercial letters).
9. Web Analytics
1. Use of Google Analytics
(1)This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage.
(2)The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
(3)You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in: https://tools.google.com/dlpage/gaoptout?hl=de.
(4)This website uses Google Analytics with the extension “_anonymizeIp ()”. As a result, IP addresses are further processed in abbreviated form, so that personal references can be ruled out. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has expired takes place automatically once a month.
(5)We use Google Analytics to analyze the use of our website and to improve it on a regular basis. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. The legal basis for the use of Google Analytics is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.
(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.
Opt-out cookies prevent the future collection of your data when you visit this website. In order to prevent the collection by Universal Analytics across different devices, you have to carry out the opt-out on all systems used. If you click here, the opt-out cookie will be set:
Deactivate Google Analytics
10. Social media
1. Use of social media plug-ins
(1)We currently use the following social media plug-ins:
Facebook, Instagram, LinkedIn, Pinterest
You can recognize the provider of the plug-in by the marking on the box above its initial letter or the logo. We give you the opportunity to use the button to communicate directly with the provider of the plug-in. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offer. In addition, the data mentioned in section 4 of this declaration will be transmitted. In the case of Facebook, according to the respective provider in Germany, the IP address is anonymized immediately after it is collected. By activating the plug-in, personal data will be transmitted from you to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies using the security settings of your browser before clicking on the grayed-out box.
(2)We have no influence on the data collected and the data processing procedures, nor are we aware of the full scope of the data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.
(3)The plug-in provider saves the data collected about you as a user profile and uses this for advertising, market research and / or needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, although you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-in is Article 6 Paragraph 1 Sentence 1 Letter f GDPR.
(4)The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and z. If, for example, if you link the page, the plug-in provider will also save this information in your user account and share it publicly with your contacts. We recommend that you log out regularly after using a social network, but in particular before activating the button, as this allows you to avoid being assigned to your profile with the plug-in provider.
(5)Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers, which are provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.
(6) Addresses of the respective plug-in providers and URL with their data protection information:
a)Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com ; Data protection declaration: https://www.facebook.com/about/privacy ; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads ; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum , data protection information for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data
b)LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; https://www.linkedin.com/legal/privacy-policy.
d) Pinterest, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the access to the above content and functions to the profiles of the users there. Pinterest data protection declaration: https://about.pinterest.com/de/privacy-policy .
11. Online Advertising
1. Use of Google AdSense
(1) This website uses the online advertising service Google AdSense, through which you can be presented with advertising tailored to your interests. We are interested in showing you advertisements that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is recorded, which is processed by our advertising partners. These advertisements can be recognized by the note “Google advertisements” in the respective advertisement.
(2) When you visit our website, Google receives the information that you have accessed our website. To do this, Google uses a web beacon to set a cookie on your computer. The data mentioned in section 4 of this declaration will be transmitted. We have no influence on the data collected, nor are we aware of the full scope of the data collection and the duration of storage. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be assigned directly to it. If you do not want the assignment to your Google profile, you have to log out. It is possible that this data will be passed on to contractual partners of Google to third parties and authorities. The legal basis for processing your data is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. This website does not display any third-party advertisements via Google AdSense.
(3) You can prevent the installation of Google AdSense cookies in various ways: a) by setting your browser software accordingly; in particular, by suppressing third-party cookies, you will not receive any advertisements from third-party providers; b) by deactivating the interest-based ads on Google via the link https://www.google.de/ads/preferences, whereby this setting is deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
2. Use of Google Ads Conversion
(1) We use the Google Ads service to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
(2) These advertising materials are delivered by Google via so-called “ad servers”. To do this, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of advertisements or clicks by the user, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The analysis values for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user is not would like to be addressed more).
(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can see that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies cannot therefore be tracked via the websites of Ads customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify the users on the basis of this information.
(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Ads Conversion, Google receives the information that you are viewing the corresponding part of our website have accessed or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.
(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, by suppressing third-party cookies, you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, with this setting deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
(6) The legal basis for processing your data is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. Further information on data protection at Google can be found here: https://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org.
In addition to Ads Conversion, we use the Google Remarketing application. This is a process that we would like to use to address you again. This application allows you to see our advertisements when you continue to use the Internet after visiting our website. This is done by means of cookies stored in your browser, through which your usage behavior is recorded and evaluated by Google when you visit various websites. In this way, Google can determine your previous visit to our website. A merging of the data collected in the context of remarketing with your personal data, which may be stored by Google, does not take place by Google according to its own statements. In particular, according to Google, pseudonymization is used in remarketing.
4. Google Ads “Lead Form Extensions”
(1) With lead form extensions, we can record leads, i.e. contact inquiries, directly via our Google ads. We hereby give our interested parties and potential customers a simple option to contact us directly.
(2) The following personal data can be recorded: Name, email address, telephone number and postcode. The leads generated in this way are stored by Google for a maximum of 30 days.
(3) There are also two tracking options for lead expansion. If the interested party clicks on the CTA button, a micro conversion occurs. If he sends the completed lead form, the actual lead conversion results. With this tracking function, the performance of the lead expansion can be analyzed and the expansion can be continuously optimized.
(4) This service is used in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest. This means that interested parties who search for our company on Google can contact us directly via the advertisement.
5. DoubleClick by Google
(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or have clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.
(3) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, by suppressing third-party cookies, you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, with this setting is deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
(4) The legal basis for processing your data is Article 6 Paragraph 1 Sentence 1 Letter f GDPR. Further information on DoubleClick by Google is available at https://www.google.de/doubleclick and https://support.google.com/adsense/answer/2839090, as well as general data protection at Google: https: // www. google. de / intl / de / policies / privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org.
12. Plugins and Tools
1. Google Web Fonts
(1) This page uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google WebFonts takes place in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR.
(2) If your browser does not support web fonts, a standard font will be used by your computer.
2. Use of ajax.googleapis.com and jQuery
(1) On this page we use Ajax and jQuery technologies, which optimize loading speeds. In this regard, program libraries are accessed from Google servers. The CDN (Content delivery network) from Google is used. If you have previously used jQuery on another page from the Google CDN, your browser will use the copy stored in the cache. If this is not the case, a download will be required, whereby data from your browser will be sent to Google! Inc. (“Google”). Your data will be transferred to the USA. You can find out more on the websites of the providers.
(2) The legal basis for the processing of your data is Article 6 Paragraph 1 Sentence 1 Letter f GDPR.
3. Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data from users. With regard to the processing of users’ personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .
4. Font Awesome
(1) This page uses so-called web fonts, which are provided by Fonticons, Inc. for the uniform representation of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
(2) For this purpose, the browser you are using must connect to the Fonticons, Inc. servers . This gives Fonticons, Inc. knowledge that our website has been accessed via your IP address.
(3) The use of web fonts takes place in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR.
(4) If your browser does not support web fonts, a standard font will be used by your computer.
5. GDPR / CCPA Cookie Consent Tool
(1) Our website uses cookie consent technology to obtain your consent to the storage of certain cookies in your browser and to document them in accordance with data protection regulations. The provider of this technology is Hu-manity.con, Princeton, New Jersey, USA (hereinafter referred to as Hu-manity).
(2) When you enter our website, a cookie is stored in your browser in which the consent you have given or the revocation of this consent is saved.
(3) The recorded data is stored until you ask us to delete it or delete the cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Hu-manity can be found at https://hu-manity.co/.
6. Google Site Kit
(1) We have integrated the WordPress plug-in Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With Google Site Kit we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in the Google Site Kit collect, among other things, personal data from you.
(2) As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this regard because we can view and analyze the statistics of Google products right in the dashboard. We no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.
(3) If you have actively consented to tracking tools in the cookie notice (also known as the consent tool or banner), Google products such as Google Analytics will set cookies and your data, for example about your user behavior, will be sent to Google, stored and there processed. This also includes personal data such as your IP address. We have separate text sections in this data protection declaration for more detailed information on the individual services.
(4) Google stores the data it collects on its own Google servers, which are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there as well. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers. Data collected by Google Analytics are stored for 26 months in a standardized manner. Your user data will then be deleted. The retention period applies to all data linked to cookies, user identification and advertising IDs.
(5) You always have the right to receive information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:
Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
(6) The use of Google Site Kit requires your consent, which we obtained with our Cookie Consent Tool. According to Article 6 (1) (a) GDPR (consent), this consent represents the legal basis for the processing of personal data, as it can occur when collecting data using web analytics tools. In addition to consent, we have a legitimate interest to analyze the behavior of the website visitors and thus to improve our offer technically and economically. With the help of Google Site Kit, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Article 6 (1) lit.f GDPR (legitimate interests).
(7) Google also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing. Google uses standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Google to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de . To find out more about data processing by Google, we recommend the comprehensive data protection guidelines from Google at https://policies.google.com/privacy?hl=de